This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Unpacking Marketing
Welcome!
Welcoming Speech (1:41)
Module 1: Marketing Essentials
Lesson 1: What is Marketing? (9:33)
Lesson 2: Sales / Analysis / Objectives (13:47)
Lesson 3: S.M.A.R.T. Goals / 4Ps of Marketing (9:05)
Lesson 4: Mission Statement / USP (8:21)
Lesson 5: Segmentation, Targeting, Positioning & Differentiation (18:19)
Lesson 6: Types of Marketing / part 1 (10:04)
Lesson 7: Types of Marketing / part 2 (12:29)
Lesson 8: Marketing Education (9:25)
Quiz
Module 2: Branding
Lesson 1: What is Brand? (15:32)
Lesson 2: Buyer Persona / Brand personality (11:51)
Lesson 3: Tone of Voice (3:55)
Lesson 4: Brand Name and Slogan (13:12)
Lesson 5: Storytelling (6:36)
Lesson 6: Brand Visual Identity Elements (6:13)
Lesson 7: Personal Branding (6:26)
Lesson 8: Rebranding (4:46)
Quiz
Module 3: Digital Marketing & SMM
Lesson 1: Introduction to Digital Marketing (12:09)
Lesson 2: Copywriting / Landing Pages / SEO (10:20)
Lesson 3: PPC (9:56)
Lesson 4: Email Marketing (12:50)
Lesson 5: New Trends in Digital Marketing (6:58)
Quiz
Module 4: Facebook, Instagram, & LinkedIn as Marketing tools
Lesson 1: Introduction & Social Media Campaign Case Studies (7:04)
Lesson 2: Facebook (8:01)
Lesson 3: Instagram (12:10)
Lesson 4: LinkedIn (9:10)
Lesson 5: TikTok (5:13)
Lesson 6: Pinterest (7:52)
Lesson 7: YouTube (4:20)
Lesson 8: Twitter (8:38)
Lesson 9: Telegram (5:16)
Lesson 10: Clubhouse (3:15)
Quiz
Module 5: Targeting
Lesson 1: Introduction (3:35)
Lesson 2: Setting Up Your Business Manager (7:24)
Lesson 3: Facebook Pixel (12:44)
Lesson 4: Facebook Advertising Policy (9:07)
Lesson 5: Facebook Ads Hierarchy (12:20)
Lesson 6: Facebook Ads Manager (11:09)
Lesson 7: Objectives (5:27)
Lesson 8: Creating an Ad (28:06)
Lesson 9: Features (16:13)
Quiz
Stop Here: Intermission
2 Quick Notes (1:47)
Module 6: Copywriting
Lesson 1: What is Copywriting? (6:07)
Lesson 2: Copywriting History / Buyer Persona (7:35)
Lesson 3: Social Media Copies (4:10)
Lesson 4: How to Start the Copies? (5:35)
Lesson 5: 5 Copywriting Formulas (4:17)
Lesson 6: Selling Posts (3:42)
Lesson 7: Psychological Tricks (6:15)
Lesson 8: Perfect Copies (5:35)
Quiz
Module 7: Visuals
Lesson 1: What is Graphic Design? The History of Logos (14:29)
Lesson 2: Most Iconic Graphic Designers (15:25)
Lesson 3: Graphic Designer's Role (6:00)
Lesson 4: Components of a Design: Layout, Composition & Typography (4:54)
Lesson 5: Components of a Design: Color (9:28)
Lesson 6: Graphic Design in Social Media (4:58)
Lesson 7: Award-winning Branding Projects (2:43)
Quiz
Module 8: Marketing Project Management
Lesson 1: Project Management / Traditional VS Agile (6:31)
Lesson 2: Process Management / Project Plan (7:10)
Lesson 3: Marketing Project Management (5:48)
Lesson 4: Program Management / KPI / Time Management (6:46)
Lesson 5: Road Map (4:10)
Lesson 6: Agile VS Waterfall / Scrum/ Kanban (3:09)
Lesson 7: Project Charter (2:54)
Lesson 8: Marketing Project Management Examples (5:19)
Quiz
Module 9: Neuromarketing
Lesson 1: What is Neuromarketing and Why do we Need it? (6:00)
Lesson 2: Neuromarketing Techniques (7:25)
Lesson 3: Pros of Neuromarketing (7:51)
Lesson 4: Cons of Neuromarketing (2:25)
Lesson 5: Practical Neuromarketing Examples (6:18)
Quiz
Module 10: Portfolio Development
Lesson 1: What is Portfolio and Why do we Need it? (6:09)
Lesson 2: Creating your own Portfolio (4:06)
Lesson 3: Portfolio Development for Ad Manager, Copywriter and Content Writer (9:56)
Lesson 4: Portfolio Development for Graphic Designer and Digital Marketing Specialist (4:29)
Quiz
Bonus Material & What's Next?
A Note From Me... (1:25)
BONUS: Get Paid 35% (0:59)
COACHING: Work 1:1 With Me
The Ultimate Business Plan Blueprint: Your 26-Page Guide to Success
Good luck, Marketers!
Closing Speech (1:56)
Lesson 6: Pinterest
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock