Welcome!
Module 1: Marketing Essentials
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Lesson 1: What is Marketing? (9:33)
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Lesson 2: Sales / Analysis / Objectives (13:47)
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Lesson 3: S.M.A.R.T. Goals / 4Ps of Marketing (9:05)
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Lesson 4: Mission Statement / USP (8:21)
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Lesson 5: Segmentation, Targeting, Positioning & Differentiation (18:19)
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Lesson 6: Types of Marketing / part 1 (10:04)
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Lesson 7: Types of Marketing / part 2 (12:29)
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Lesson 8: Marketing Education (9:25)
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Quiz
Module 2: Branding
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Lesson 1: What is Brand? (15:32)
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Lesson 2: Buyer Persona / Brand personality (11:51)
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Lesson 3: Tone of Voice (3:55)
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Lesson 4: Brand Name and Slogan (13:12)
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Lesson 5: Storytelling (6:36)
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Lesson 6: Brand Visual Identity Elements (6:13)
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Lesson 7: Personal Branding (6:26)
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Lesson 8: Rebranding (4:46)
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Quiz
Module 3: Digital Marketing & SMM
Module 4: Facebook, Instagram, & LinkedIn as Marketing tools
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Lesson 1: Introduction & Social Media Campaign Case Studies (7:04)
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Lesson 2: Facebook (8:01)
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Lesson 3: Instagram (12:10)
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Lesson 4: LinkedIn (9:10)
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Lesson 5: TikTok (5:13)
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Lesson 6: Pinterest (7:52)
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Lesson 7: YouTube (4:20)
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Lesson 8: Twitter (8:38)
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Lesson 9: Telegram (5:16)
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Lesson 10: Clubhouse (3:15)
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Quiz
Module 5: Targeting
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Lesson 1: Introduction (3:35)
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Lesson 2: Setting Up Your Business Manager (7:24)
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Lesson 3: Facebook Pixel (12:44)
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Lesson 4: Facebook Advertising Policy (9:07)
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Lesson 5: Facebook Ads Hierarchy (12:20)
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Lesson 6: Facebook Ads Manager (11:09)
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Lesson 7: Objectives (5:27)
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Lesson 8: Creating an Ad (28:06)
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Lesson 9: Features (16:13)
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Quiz
Stop Here: Intermission
Module 6: Copywriting
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Lesson 1: What is Copywriting? (6:07)
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Lesson 2: Copywriting History / Buyer Persona (7:35)
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Lesson 3: Social Media Copies (4:10)
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Lesson 4: How to Start the Copies? (5:35)
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Lesson 5: 5 Copywriting Formulas (4:17)
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Lesson 6: Selling Posts (3:42)
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Lesson 7: Psychological Tricks (6:15)
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Lesson 8: Perfect Copies (5:35)
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Quiz
Module 7: Visuals
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Lesson 1: What is Graphic Design? The History of Logos (14:29)
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Lesson 2: Most Iconic Graphic Designers (15:25)
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Lesson 3: Graphic Designer's Role (6:00)
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Lesson 4: Components of a Design: Layout, Composition & Typography (4:54)
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Lesson 5: Components of a Design: Color (9:28)
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Lesson 6: Graphic Design in Social Media (4:58)
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Lesson 7: Award-winning Branding Projects (2:43)
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Quiz
Module 8: Marketing Project Management
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Lesson 1: Project Management / Traditional VS Agile (6:31)
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Lesson 2: Process Management / Project Plan (7:10)
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Lesson 3: Marketing Project Management (5:48)
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Lesson 4: Program Management / KPI / Time Management (6:46)
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Lesson 5: Road Map (4:10)
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Lesson 6: Agile VS Waterfall / Scrum/ Kanban (3:09)
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Lesson 7: Project Charter (2:54)
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Lesson 8: Marketing Project Management Examples (5:19)
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Quiz
Module 9: Neuromarketing
Module 10: Portfolio Development
Bonus Material & What's Next?
Good luck, Marketers!
